Product and Service Intelligence

Product and service information unlike performance data is widely available with organizations now. The Sales and Marketing functions would find require intelligence from this data that has been captured so as to define a better product mix, sales and marketing promotions and product and service profitability level among others. Product and service intelligence provides the leading edge for organizations in evolving a marketing and sales strategy that differentiates from its competition. The intent in being able to do this is to continuously evolve and meet the changing needs of the customer.

The Problem

With a deluge of data regarding customer behavior and product lines, managers are at a loss to understand the interrelationships between pricing, promotion costs, product and service costs, and profitability in their brand portfolios. The challenge for organizations is to find a dashboard style system that will provide an integrated view of the product and service across the organization.


2PI’s Value Differentiator

2PI Solutions will work with you in identifying and implementing tools that can collate information on each product and service and present them in an integrated fashion. The tools implemented will provide a dashboard style view of the data. This will facilitate a detailed analysis across products and services. Armed with such a comprehensive view, product and service profitability can be analyzed with greater ease so as to facilitate marketing and sales strategies. Other features that many tools provide include assessing the impact of promotional activities and evaluating the performance of each of various distribution channels among others.